An insight into the Saorsa Collection, Florence Cools shares her vision.
Released on January 28th, "Saorsa” embodies a delicate balance between purity and defiance, drawing from the revolutionary spirit of the 1970s. Designed to transcend societal norms, this collection is an ode to individuality and freedom. Creative director Florence Cools delves into the inspiration and process behind this captivating collection, reflecting its ethos of liberation and self-expression.
What is the definition of'Saorsa,' and how does it influence the essence of this collection?
Florence: Saorsa stands for freedom, salvation, redemption, and liberty. These concepts form the very foundation of the collection, shaping every design choice. The collection is about breaking free—whether from societal expectations or transient trends—and embracing a timeless sense of self.
Gianna Blazer
A single-breasted blazer cut from cool wool, featuring a tailored fit, pronounced lapels, and a front button closure with tonal buttons.
What was the initial inspiration for the collection? Were there specific art movements, moments, or places that played a role in the creative process?
Florence: The revolutionary 1970s were my primary inspiration—an era marked by the pursuit of liberation. Influenced by the soulful melodies of John Lennon and The Beatles, the collection captures the creativity and freedom of that transformative time.
"With its seamless blend of purity and defiance, the Saorsa Collection is an invitation to embrace one's true self through elegant yet rebellious design."
Saorsa evokes a sense of freedom and individuality. How has this theme translated into the designs and materials you chose?
Florence: The collection embraces a color palette of black, off-white, and nature-inspired neutrals, reinforcing its timelessness. Crafted with meticulous attention to sustainability, "Saorsa" integrates materials such as light wools, silk, and raw linens. From flowy trousers to textures exuding chiffon silk and floor-length silhouettes, each piece embodies a sense of lightness and fluidity.
Danni dress
How do you perceive the modern woman in relation to the Saorsa collection? What kind of person do you envision wearing these pieces?
Florence: The Saorsa woman is bold yet graceful—someone who values individuality and timeless style over fleeting trends. She embraces freedom in every sense, seeking pieces that reflect her inner strength and self-expression.
Vivianne is wearing the Lynn blazer paired with the Louise dress and Dalida trousers.
How would you describe the relationship between the Saorsa collection and previous collections from La Collection? What evolution do you see in your work?
Florence: Saorsa continues the story of timeless elegance while pushing boundaries further. It remains rooted in the refined aesthetic of La Collection, but with a heightened sense of defiance and rebellion.
Freya shirtdress paired with the Ellis scarf.
